WORSHIP TRADITION DESTROY CONVENTION - Who Is Jason Denham?

Founded in amsterdam in 2008, DENHAM was established by Englishman and internationally respected jeanmaker Jason Denham. Denham cut his cloth in the workshop of Joe Casley-Hayford, a highly respected English designer renowned for combining sartorialism and anarchy. After 8 years working within the denim industry, he set up his own denim consultancy Clinic+, before founding the internationally respected premium jeans brand Blue Blood.

WORSHIP TRADITION DESTROY CONVENTION 
“The DENHAM label is focused on balancing an intense commitment to progressive design against an equally obsessive respect for jeans craft tradition.” The design team strive to manifest a “jeanmaker” ethic of honest craftsmanship multiplied by fearless experimentation and invention not only in every jean they create, but in every garment in the line and every other aspect of the label. 
Jason Denham’s single-minded obsession with denim remains the primary inspiration for the brand. “Our customer is not going to settle for less than jaw dropping, mouth watering, gotta have pieces. The only way we know how to make them is to create our own unique balance of deep authenticity, inventive contemporary detailing and a distinct- ly modern attitude.”

DENHAM now available at ELROY Leederville

 


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